People are 7-times more likely to call if the call is Toll Free.
Why... because toll free is also risk free! The risk of the expense of the call has been transferred to you.
It is an old axiom in selling that to increase sales and lead generation we need to offer our prospect every possible means of response to our offers. The telephone is a universal response device.. Everyone has access to one. Toll Free calling eliminates stumbling blocks to response such as: expense, no calling card, no long distance carrier, no change for the public phone, etc etc. etc.
Wednesday, June 11, 2003
SALES TIP: TOLL FREE NUMBERS...
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