Friday, November 07, 2003

CO-OP ADVERTISING IN LOCAL MARKETS...

Need to punch up your retail sales and recruiting in your local markets? Who doesn't?

Here is a system that works:

Start a "dealer listing" coop ad program with your other local downline distributors. Run approved display ads in your local newspapers, shoppers, church bulletins, chamber of commerce directories, etc. Offer to include the basic contact info of your downline (just name and telephone numbers) for each distributor who commits to a one case auto-ship order every month. As long as they are active with an autoship order... they are maintained in the dealer listing ads.

You pay for the ads... include your order information, web site address, toll free numbers, etc. Any orders coming directly from the ads goes to you. Put a section called "Order Seasilver From These Local Distributors"... in the ad and list your participating local downline members. A certain percentage of people seeing the ad will end up calling one of your downline...either because they know the individual, or want to deal locally. This helps your downline build retails sales and grow their distributor base, dramatically increases the awareness of Seasilver in your local markets, and shortens your selling cycle. It's a Win/Win all around.

If you are holding meetings in your local area, you can also put a small announcement of the meeting place and times in the ads which will help draw new distributors to your meetings.

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