CAN-SPAM ACT OF 2003...IT'S NOW THE LAW...


Now that the CAN-SPAM Act of 2003 is a reality, e-mail marketers must step to a new beat. The full text of the new law can be found at www.spamlaws.com/federal/108s877.html. It's a long document, but one any responsible e-mail marketer should read carefully.

Here are three main points:

• The "subject" line cannot be misleading
  
  
• You must provide your true identity and your physical mailing address
  
  
• You must provide an "opt-out" link

MLM distributors using any autoresponder system should review each outgoing message in their autoresponder series and make sure that you are in compliance.