ONLINE SHOPPING SKYROCKETS...

According to recent reports, online shopping is showing substantial gains.

Four years ago, 47 percent of online users at the time, or 36 million people, had made purchases online, compared with 83 million people today. What's more, the data also suggest that the mainstreaming of Internet commerce is nearly complete, as statistics on gender and ethnicity among online shoppers are beginning to mirror those of off-line shoppers.

The lesson for wellness product distributors is that if you do not have a web presence for your products & services you are leaving profits on the table.

A key consideration in any online marketing effort is to insist that your site have a mechanism for lead capture. That is, make sure you have a system for capturing the email address of your visitors so you can do on-going marketing follow-up. Always do a "double opt-in" to protect yourself from claims of spamming.