BIG CHANGES IN THE ONLINE RECRUITING WORLD...
Three conditions now exist which will change the way we solicit and recruit new downline forever...
ONE: The CanSpam Act will bring email based recruiting efforts a screaming halt. The risk, frankly, of being accused of sending spam is just too great. The days when we could buy a list of thousands of "opt-in" business opportunity seekers, plug them into an autoresponder follow-up system, and wait for the system to do its magic are drying up fast. Some of the major lead generation companies are already leaving the business. Those who are left over are forced to restructure how they generate and qualify those leads. Most are necessarily turning to a telephone verification system...which drives the price of the lead much higher.
TWO: The growing aggressiveness on the part of ISP's to use very restrictive filtering systems that toss out huge amounts of legitimate mail. Messages, which do not pass some arbritrary screening process for words and phrases, are summarily discarded or thrown into some "bulk mail" file. The undelivered rate of email today is staggering...and getting worse. Even legitimate newsletter publishers with sophisticated "double opt-in" subscription systems are complaining about non-delivered mail that is filtered out. They are paying for a service that they are not getting (email delivery) and I fully expect some lawsuites to be filed on this issue soon.
THREE: Plummeting "open" rates. Tons of email that is delivered is simply discarded by the person receiving it because they are getting so much mail that it is overwhelming them. The result... effectiveness of email marketing systems... measured by sales, profits, and conversions, are dropping like a rock.
What's the answer???
Well, one thing that is happening is a return to the old "tried & proven" methods that many of us have gotten away from for the past few years... primarily--targeted direct mail, and effective direct response advertising. Direct mail especially is a wonderful tool for wellness distributors to both sell product and recruit and train new team members.
A common complaint among those who are interested in using direct mail is the learning curve involved in producing effective copy, offers, etc. In other words... direct mail requires some expertise to be effective.
It's amazing that, whenever a problem or a need exists... someone comes along to fill that need. Such is the case with producing high quality, MLM focused, direct mail...
Here is a claim made by a new downloadable product which promises: "Now, in only 3 ½ Minutes You Can Quickly and Easily Create a Sales Letter Guaranteed To Recruit More Distributors and Explode Your Business... Without Writing! Click here--http://shmyl.com/mdhison.
CLICK HERE FOR A MUCH LONGER AND MORE COMPREHENSIVE ARTICLE ON THIS SUBJECT.
