HUGE GROWTH IN LATINO MARKET...

All signs point to continued growth of the U.S. Latino middle class, which increased 80% between 1979 and 1998.

Additionally, the Selig Center for Economic Growth projects that U.S. Latino buying power will increase from an estimated $580.5 billion in 2002 to $926.1 billion by 2007, an estimated 9.4% of U.S. buying power.

The lesson in these numbers for wellness product & service companies is that if you are not actively persuing this market you are leaving huge profits on the table.

If your company does not provide marketing tools... i.e. brochures, videos, DVD's, websites, etc in the Spanish language... start pushing them---hard--- to produce these tools immediately. Latino consumers are not only a huge growth market... they are loyal repeat buyers and have strong extended family relationships that respond to networking.