Energy drinks outperform all other beverages, report: "3/12/2007 - Energy drinks last year stormed the US beverage market, outperforming all other categories, while one sports drink inched its way into the nation's top five trade marks by displacing a popular soda brand, according to a new report.
Although carbonated soft drinks still dominated the market in 2006, accounting for more than half of all beverage sales by volume, total sales in the category dipped by just over 1 percent during the year.
In contrast, sales of energy drinks shot up by almost 50 percent.
'The liquid refreshment beverage market is being driven by the health and wellness trend,' said Michael Bellas, chairman and chief executive officer of the Beverage Marketing Corporation, which published the new report."
No comments:
Post a Comment