MLM and the Baby Boomer Generation...: "One of the largest markets for wellness products, is targeted directly at the needs and concerns of the 'baby boomer' generation.
This generation, defined as those born between the years 1946 and 1964, represents the most affluent and influential section of the economy.
Over 90 million strong in the U.S. and Canada, the 'baby boomers' have had a dramatic effect on every facet of life. As this market segment has moved through life, they have literally dominated the marketplace. When they were infants, the marketplace responded with the prepared baby food industry--resulting in supercharged growth in that market....from 270 million jars per year to 1.5 billion jars." ... (Click on title link above to read entire article on how the Baby Boomer generation affects the MLM - Network Marketing Industry.) ...
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