SOUTHERN CALIFORNIA CONSUMER SHOW FOR THE OVER 50 CATEGORY...

If you live in California and are interested in exhibiting our Seasilver product and business opportunity at a consumer show focused on the "over 50" crowd (a prime target audience for Seasilver) then jump over to: http://www.primetimeexpo.com/ and check out the possibilities.

The next show is November 7th & 8th at the San Diego Convention Center. Southern California is a fabulous market for Seasilver and a booth there might be a powerful marketing opportunity. Consider doing a coop for a booth with several of your upline and downline.

MARKETING FACTOID...

Every day 165,000 people surf the web... FOR THE FIRST TIME!

FREE PPC [Pay-Per-Click] SEARCH ENGINE TRAFFIC...

If you go to PayPerClickSearchEngines.com and look in the "other search engines" category you will find hundreds of (about 500) PPC search engines... all clamoring for your advertising dollar.

Dozens of them will allow you to set up an account FREE... and give you a free money deposit for signing up. There are several which will give an automatic $50 to $100 deposit to use for bidding on search terms and phrases. At $0.01 cent per click that would result in a huge amount of Free Traffic coming to your web sites. Your only investment is the time it takes to load your search terms and phrases. So... if you are cash poor... and have more time than money to invest...this could be your way to boot strap your business.

Use the earlier blogger entry on Free Tools For Evaluating PPC's to determine which of the PPC's offering freebies are worth your time and effort.

You will find other enticements as well: deposit bonuses, matching deposit bonuses, etc. These "second tier" PPC's will not give you a fraction of the traffic that the top ten will... but, remember that this is a pure numbers game. The more PPC's that you have working for you at low cost-per-click... the more cost efficient your lead generation system becomes. Individually these PPC's may not create much traffic... but cumulatively they can be very important lead sources.

Also, consider that you will be diversifying your lead sources... which is always a prudent move. You don't really care where the lead comes from...you just want them to come consistently...in sufficient quantity & quality to build your business quickly.

Try this action plan... set up one or two of these PPC's per day for the next week... at the end of the week you will have from 7 to 14 PPC's workinig for you...and you did not have to spend a penny of your cash to set them up! You can evaluate them for FREE... and decide which are worth investing your money in later.

FREE TOOLS FOR EVALUATING PAY-PER-CLICK ENGINES...

If you are attempting to evaluate the potential traffic from any PPC [Pay-Per-Click search engine] (or assess the importance of any website), there are two important desktop tools that might be helpful to you.

The first is the Google Tool Bar. Using the Google Page Rank system you will get a relative feel for the importance of a given website. Note that this measurement is not precise. In fact, it is really nothing more than a brilliant marketing ploy by Google, but it does give you some feel for whether or not a given PPC is worth your time submitting to. Google uses a complicated algorithm to determine page rank (PR) but the main consideration is the number of incoming links to the site in question. I strongly recommend that you download the Google Tool Bar to your desktop and refer to it.

The second, and perhaps more important, tool is the Alexa Tool Bar. This tool will give a numerical ranking of any web site based on the actual traffic to that site. Any PPC which falls below the 200,000 range is probably not worth your time submitting to. They just do not have enough real traffic to do you any good.

Using the combination of these two free tools will allow you to better judge which PPC's you should spend your valuable time submitting search terms and phrases to. Recognize that these are just rough tools ... your judgement should always be the deciding factor. Some PPC's, because of the highly specialized nature of the target audience, will not do well in either the Google Page Rank or the Alexa traffic counts. They still might return good results and be worth your efforts.

SEASILVER CORPORATE POLICIES ON PDF...

With all the changes going on with regard to trademarks, advertising guidelines, etc. it makes sense for every distributor to review the current policies as sent to me today by Jason Berkes, the President of Seasilver. Here is the url: http://www.seasilver.com/pdf/policy_procedure.pdf

TIFFANY & JARED SEAMONS WIN AUDIO TESTIMONIALS CONTEST...

Congratulations to Tiffany & Jared for winning the contest. 3-Imprinted Golf Shirts will be shipped soon...enjoy!

Remember... you can still leave your audio testimonials anytime at: 1-800-609-9006 X 3864.

HELP... WE STILL NEED AUDIO TESTIMONIALS...

As of this writing we only have four audio testimonials. Folks... please help me to help you! This is a Win/Win project that I hope all of my first-level distributors will participate in.

Tomorrow--Saturday-- is the last day for the contest...your chance to win 3-Imprinted Golf Shirts... but you (and your downlines) can still provide audio clips at any time in the future.

Re-read the message left on 5/6/2003 on this blogger... and PLEASE leave your testimonial at:
1-800-609-9006 x3864

NEW ARTICLES ON TELEPHONE TECHNIQUES...

I have just loaded two new articles on great telephone selling techniques by an old friend and colleague, and the worlds most recognized authority on the subject... Art Sobczak. You'll find them in the "Marketing & Sales Articles & Tutorials" section of the SuccessWithSeasilver.com web site. Enjoy and Learn!

AUDIO TESTIMONIAL CONTEST....

I am in the process of building an inventory of recorded audio testimonials from our SuccessWithSeasilver™ team members...and I need your help! For each member of the SuccessWithSeasilver team who provides a testimonial they will automatically be entered in our AUDIO TESTIMONIAL CONTEST. Our contest expires on Saturday, May 10th, 2003. Please make sure you inform your downlines of this contest. Everyone who leaves a testimonial should understand and agree that they may be used in an open online audio feed on our SuccessWithSeasilver website and that you are granting unrestricted use in perpetuity for that purpose.

Here's what I need:

• Comments about the levels of support you have gotten from the SuccessWithSeasilver team
  
  
• Would you recommend that others join the team?
  
  
• Responsivness of your team leaders to your questions and training needs.
  
  
• Comments about the various tools and resources you have enjoyed as a member of this team.

You get the idea.


Here is how to give your testimonial:

• First... write down your comments on a sheet of paper in outline form so you will be able to keep on track as you record your comments... about 30 seconds to 1-minute maximum.
  
  
• Call this number: 1-800-609-9006 x3864 to record your testimonials.
  
  
• Start by giving your name and home city.... then follow your written outline to give your message.
  
  
• Don't panic if you stumble or goof up your message... you can always do it again.

Every downline member who offers their testimonial will be entered into a drawing for the Grand Prize... 3-Seasilver Logo Golf Shirts. These are high quality white golf shirts with the Seasilver bottle imprinted in full color with the selling line: "Have You Had Your Seasilver Today?". They are a natural conversation starter, great to wear at a Seasilver meeting, or in the booth at your next consumer show.

PROTECTING YOUR RETAIL CUSTOMERS THAT BUY FROM YOUR INVENTORY...

If you sell product retail to folks locally... and fill the order from your own inventory... you need to protect yourself in the case where that customer decides later to call the company and order directly... or who is approached by another distributor.

According to Suzanne at the marketing department of Seasilver, we can no longer call the customers information in to the Order Department and log that customer into the system without an order being placed at the time.

In other words, unless you place an order for that retail customer and get a new customer number assigned to that person, you are at risk of having the customer go somewhere else to purchase his/her product...and you will lose the commission.

You should plan, therefore, to call in an order for your new customer and get the customer numbers assigned showing YOU as the sponsor.

If you have local retail customers who pay you in cash or checks... who do not want to order online...or who do not have a computer and are not online... (about half the American population)... then you need to take action to prevent the customer loss. If they pay you in cash or by check then simply call in the order for the customer and pay for the order with your credit card. This will get the customer number assigned under you and protect any future commissions and/or distributor sign-ups.

Don't forget that every retail customer and distributor has now been assigned a unique Seasilver customer number. You should have received correspondence from Seasilver recently with your number. If not, call the company and get your number... and then make sure it is placed on any labels you use on your product, literature, tapes, etc. Don't forget to add it to any websites you have for Seasilver also.

HAWAII DISTRIBUTION CENTER OPEN...

According to Suzanne at the Marketing Department of Seasilver, the Hawaii Distribution Center is now open and shipping product. :-)

This is GREAT NEWS for all distributors... especially those of us based in Hawaii. Should make it a lot easier to sign up new retail customers and distributors in the Aloha State.

FREE PAY-PER-CLICK (PPC) MASTERS CLASS...

Peter DaVanzo from Search Engine Blog has taken the time to provide a virtual roundtable discussion with some of the best PPC minds in the biz: Ammon Johns, Andrew Goodman and Jim Banks.


This five-part pay-per-click masterclass is must reading for anyone who wants to know the answers to questions like: Why should you undertake PPC? What tactics should you use? How do you get the most out of your PPC campaigns? And many more.


This is great stuff, but I warn you, there's a LOT there. You will probably need a break (or a drink) between each part! As you all know, I highly recommend the use of PPC's for promotion of your 'myseasilver' websites. This course will lay the groundwork for you to profitably master this important advertising vehicle. Read it all for free here:http://www.searchengineblog.com/interviews/pay-per-click-part1.htm

MAGIC FORMULA FOR SEASILVER SUCCESS...

Succeeding with Seasilver is as simple as following the "Magic Formula":

• Auto-Ship: Get everyone you sell or recruit on Auto-Ship immediately.
  
  
• Advanced 'Myseasilver" Make sure every new distributor is immediately signed up for the paid version of the 'myseasilver' websites.
  
  
• Drive qualified traffic to your sites through DCLs (Dirt Cheap Leads) & PPC's (Pay-Per-Clicks)
  
  
• Let the technology do your sifting and sorting.
  
  
• Follow-up with every qualified prospect until they either sign-up as a distributor, order product, or qualify themselves out.
  
  
• Repeat the process... and train all your new distributors to repeat the process.

Remember that this is a numbers game... the more traffic you generate to your web sites...the more people will qualify themselves in...the more retail sales and distributors you will sign-up. Simple! Easy! Duplicatable! Cost Effective! Profitable!

CHRISTINA CASTILLO WINS AGAIN...

Congratulations, Christina. Your answer of DCL's & PPC's is correct and you win the copy of the "Wellness Revolution" video. It will be shipped tomorrow.

NO WINNER YET...

I'm still looking for a winning answer the contest question...

NEW CONTEST FOR "WELLNESS REVOLUTION" VIDEO...

The first SuccessWithSeasilver™ team member who responds to me at contest@successwithseasilver.com with the correct answer to the question below will receive one copy of the full color video entitled "Wellness Revolution". This tape is a great addition to your training library and is perfect for use at distributor meetings, or to explain, in a credible way, the most important trend in the world... wellness.

QUESTION: What are the two most productive ...and least cost.. methods of generating qualified traffic to your 'myseasilver' websites... according to our SWS training & recommendations?

If you are not on my first level then you must identify your sponsors so I can verify that you are in the SuccessWithSeasilver team.

THE COMING NETWORK MARKETING BOOM...

Len Clements, one of the network marketing industries sharpest minds, has just completed an article for "NetworkingTimes" entitled "The Coming Network Marketing Boom". You'll find it at: http://www.networkingtimes.net/nt/01/01/15.phtml

Do yourself a HUGE favor and read this. It is the most lucid case for network marketing that I have read in a long time.

This material is also available as a CDROM for use in your distributor training programs.

HAPPY EASTER...

I hope you all have a wonderful holiday and that you will be spending time with your families.

One of the beautiful aspects of this business is it allows you "Time Freedom" in addition to a great income. It's that time freedom that allows us all to savor the important things in life.

Warmest Aloha To You All...

AUDIO RESOURCE FOR YOUR PERSONAL WEBSITES...

Some of you are creating your own websites to promote Seasilver.. in addition to your 'myseasilver' sites. If you want to add audio clips to your personal sites (you can not do this with your 'myseasilver' sites) here is an interesting new resource the you might find helpful: http://instantbusinesstools.com/audioservice/. You can test this system for only $1.00 for a thirty day trial. I am getting ready to test the system myself for a month to see what, if any, added response I can get through my websites. Take a look and see what you think.

DIRT CHEAP LEAD TRAINING TUESDAY...

Tuesday night at 9:00 pm EST (4/15/2003) there will be a Dirt Cheap
Lead Training call. This call will cover many of the
questions that have been created with the Jim Lenig
training calls. Jim has done an excellent job of
working with the Dirt Cheap Leads and has done a great
service by sharing his knowledge with everyone.

To get the answers to the questions you have been
asking about Dirt Cheap Leads be on the training call
Tuesday at 9:00 pm EST. The conference line and access
code are:

512-305-4655
The access code is: 59952#