NUTRITION AND KIDS PROGRAM... PERFECT COMPANION TO YOUR PRIMARY WELLNESS PROGRAM...

I am excited about the synergy between the NUTRITION AND KIDS program... Seasilver.

Here's the perfect companion to any wellness or nutritional company. Nutrition and Kids™ is a hot fund raising program based on a unique CDROM game which teaches children about good nutrition. It is getting rave reviews from school systems, local governments, etc.

Not only will you make a great income promoting the Nutrition and Kids™ program... you will also generate fabulous leads for your primary wellness programs. This is positive synergy at its best!

It costs less than $20 to get signed up as a distributor... and the promotional tie-in with wellness products is fabulous. Worked properly this could be a powerful lead generator and profit maker.

LOTS OF CHANGES AT THE MAIN SUPPORT WEBSITE...

If you have not visited the main support site you may want to click on over to WWW.MAXXMLM.COM and see all the changes that are taking place. Lots of new content and a complete revamping of our logo and identity.

In addition, you will find new articles in the Health & Wellness section and additions to the Opportunities section.

The Seasilver situation looks like it is beginning to reconcile itself... :-) ... so, hopefully, we will all be able to fire up our marketing and begin building again soon.

Your loyalty and patience during this ordeal is very much appreciated.

NEW FightForSeasilver DISCUSSION LIST....

A new discussion list has been created that will allow all Seasilver distributors and customers, who want to insure that Seasilver continues to be available to the public, to openly discuss the recent actions of the FTC against Seasilver.

This list is FREE and you can subscribe now by sending any blank email to:
fightforseasilver-subscribe@yahoogroups.com

ARE THE SEASILVER NEWS REPORTS ACCURATE...????

by Phil Zulli...


I think it is very important that distributors and customers hear all the facts regarding the FTC action against Seasilver.

Several newspapers and TV stations across the country have picked up the story. The reportage until today has been largely negative and often inaccurate and incomplete. Remember that bad news sells newspapers.

Some of the inaccuracies include statements of company earnings vs. gross sales, and confusing Seasilver with colloidal silver products, which contain inorganic metallic silver. One newspaper reported that Seasilver PILLS were seized. The reports of “sanitation problems at the company's production facility last year” fail to mention the new 36,000 sq. ft. state-of-the-art manufacturing facility built this year. And before Seasilver has had its day in court, and before the company has been found guilty of anything, some newspapers are reporting it as health fraud !

Many of the inaccuracies are due to the inflammatory FTC press release issued on Thursday. In it, FDA Commissioner Mark McClellan is quoted as saying, "This is the sort of intolerable health fraud I had in mind when I announced six months ago that the FDA will take vigorous actions against firms that prey on consumers and patients by selling worthless dietary supplements as cures for serious and chronic diseases and conditions."

It is hard to understand how an FDA official can refer to organic aloe vera, sea vegetables, Pau D’Arco, and cranberry concentrate as a “worthless dietary supplement”. Anyone interested in the truth could do a simple internet search and in just a few minutes discover the acknowledged benefits of these ingredients. Or they could just ask some of the tens of thousands of satisfied customers how they feel about Seasilver’s benefits.

Healthcare professionals who regularly recommend appropriate nutritional supplements for their patients recognize these FDA tactics. It was very common ten years ago for supplements to be subjected to these kinds of attacks. That changed when the Dietary Supplement Health and Education Act of 1994, passed unanimously by the 103rd Congress on Jan. 24, 1994, found that “the importance of nutrition and the benefits of dietary supplements to health promotion and disease prevention have been documented increasingly in scientific studies; and that there is a link between the ingestion of certain nutrients or dietary supplements and the prevention of chronic diseases such as cancer, heart disease, and osteoporosis.”, and that, “although the Federal Government should take swift action against products that are unsafe or adulterated, the Federal Government should not take any actions to impose unreasonable regulatory barriers limiting or slowing the flow of safe products and accurate information to consumers”.

It is my opinion, and the opinion of untold numbers of healthcare professionals, nutritionists, healthfood store owners, and experts who have studied the issue that pharmaceutical companies and other interests wield undo influence when it comes to regulatory activity. The FTC action, and FDA comments regarding Seasilver this week seem to indicate a return to pre-DSHEA era tactics to limit the sales of beneficial nutritional supplements. It was a strong public response that was responsible for DHEA being passed in the first place. I hope to see a similar public response to the latest regulatory abuses.

I would also add that it is my belief that some of the specific statements made by Seasilver in its literature and on distributor websites were not to the letter of the law. However, I do not believe that it was an attempt to misrepresent the benefits of the product. Instead, I believe that is was simply keeping pace with the general tone of claims and representations made in today’s marketplace. Many well-known companies have become a little lax in their strict adherence to the letter of the law regarding claims. And if you look at the really outrageous claims made for some of the poor quality nutritionals and health products on the internet, on TV shopping networks, and in direct mail pieces, you have to wonder why Seasilver was singled out and attacked so strongly.

As distributors, we know that Seasilver was in the process of voluntarily revising its product book and that the distributors responsible for the infomercials were in the final stages of producing new ones. So why the strong-arm tactics by FTC? My conclusion is this – Seasilver produces great results for the people who use it and its fast-growing popularity threatens certain business interests that have the ability to affect regulatory action. That is my opinion, having seen this type of thing happen frequently over the last 20 years.

As the news stories continued, they have become more fair and balanced. Today’s article in the North County Times, which serves the San Diego California region where Seasilver has its headquarters, reflects some of the popular support for Seasilver. The article states “Seasilver has its supporters. Many callers have told reporters that they were angry at the publicity of the last week because the dietary supplement, in their view, had worked wonders in their lives.”

The article talks about the layoff at the factory due to the FTC freezing the assets of the company, and quotes a representative from a local temp agency that supplies 200 customer service reps for the Seasilver company. “Seasilver paid its bills on time but the receiver appointed to take over the company's assets put a stop to that, she said.”

The article also reports, “Almost without exception, even when they say nothing else, employees express affection and admiration for the father-and-son team (Bela and Jason Berkes who run the company).”

For the complete news article, use this link - http://www.nctimes.net/news/2003/20030620/60654.html

I am looking forward to next Thursday’s court date when Seasilver has its chance to defend itself against the charges. In the meantime, if you are a satisfied user of the product, I encourage you to write a short email about it. Don’t include any disease condition that may have improved during your use of the Seasilver product; just write that you are a satisfied Seasilver customer who enjoys using the product and that you want to make sure that you can buy it again quickly. Send the email to your congressman, to the FTC, to the FDA, and to your local newspaper. Send a copy to Seasilver! Use your rights as an American citizen to stand up for what you believe in. We are fortunate to have those rights. If you don’t express what you want, someone else may decide it for you.

Be sure to tell all of you customers and distributors about this issue. And when this is all over in a week or so, you can be proud that you showed your support. Soon, everyone will have the chance to hear about the true benefits of this remarkable nutritional supplement called Seasilver.

PHIL ZULLI

SEASILVER'S FUTURE... AND YOU...

My name is Phil Zulli and I want to offer some comments on the significant events that are happening with Seasilver this week. Once you understand the history of these kinds of actions, and the way Seasilver has responded to the challenge you'll be excited about our future.

Big success never comes without setbacks.

I have been a full-time networker of nutritional and natural health products for more than 18 years, and a national trainer since 1989. I produced and hosted the top recruiting conference calls for some of the fastest growing companies in the early 90's. I have also served as VP Sales for an MLM company, and I do consulting work for the industry. I have experienced first hand what happens both out in the field, and inside a company during the ups and downs of the network marketing process.

I am a brand new Seasilver distributor. I joined last Thursday June 12th, so I have no downline or customers to protect. And no one from Seasilver asked me to write this. My comments are unbiased, based on my years of experience.

I finally made the decision to join Seasilver after watching its growth for 3 years. I am excited to be a part of a solid well-run company, with a truly beneficial whole-food organic product that has captured the imagination of the American consumer. I have always been a strong advocate for natural health, it is my passion.

My marketing challenge in recent years has been to create an awareness of, and desire for, quality nutritional products in a marketplace where cheap, inferior products sell off the shelves in Wal-Mart and local supermarkets like hotcakes.

As I watched Seasilver explode in sales 2000% in the last two and a half years I was impressed. It's not just the product; it's the total package. Seasilver's remarkable attention to servicing its customers and distributors has set a bold new standard in our industry. The compensation plan is simple to understand, provides up-front money without ripping people off on "training" expenses, and provides a very significant residual income for anyone who consistently works the business by introducing new people to the product. And the smart investments on infrastructure, like multiple distribution centers and phone centers, ensure the long-term vision.

Seasilver is an amazing 21st century company!

I write this to speak to visitors to this forum who are trying to understand what this FTC action means to their business. I want to tell you that I am Certified by the American Nutraceutical Association to train MLM distributors and others on proper marketing methods and language under DSHEA, the Dietary Supplement Education Act of 1994.

It is my opinion that the marketplace in general has become very lax regarding claims made for nutritional and natural health products. There are many companies that are way over the top when it comes to health claims. Seasilver was not singled out because it's claims were the most grievous violation of the written laws, they are not. This action comes because of Seasilver's high visibility and success in the marketplace.

Also remember this; it is not an issue of whether the claims are true or not, it is simply an issue of whether the law permits it. There is a big difference between those two things. I believe that Seasilver's health claims are true.

There is also a difference between claims made by the company, and claims made by distributors in the field. The internet has given an international voice to anybody who can type. As distributors, we must respect the law and protect our opportunity. If you have a website that promotes Seasilver, please remove all claims and testimonials until the company approves your site. And please comply with requests to send your brochures or literature back to the company for replacement if asked. These things will help us get back in business quickly.

FTC again announced this year its intention to clean up false claims made on the internet. This is a good thing when it actually protects the innocent people who use the internet to make buying decisions. The action against Seasilver is a part of this larger campaign to send a message to all companies. Seasilver, by virtue of its phenomenal growth, was an irresistible target. When Seasilver reaches its agreements with FTC regarding labeling and marketing materials this week or next, it will be back to business, with a smooth clear road ahead of us. That is exciting!

I am glad it happened now. It is very common for big nutritional MLM's to go through this process. I personally experienced it with Herbalife, Nikken, and a few others. Amway and Nu-Skin had their share of regulatory challenges as well. And all are billion dollar companies now. Seasilver will weather this storm more easily than those examples, I predict, and we will return quickly to bringing the Seasilver Foundational Health Program and opportunity to the consumers, who need it badly.

Be proud to be a part of the Seasilver phenomenon. Be happy that this inconvenience to us happened now instead of later. Be patient in these next few days while the details are being worked out. You know what Seasilver is and what it can do, and that won't change. The wonderful contents of the bottle were never in question; just the marketing materials. Remember that some of these regulators still reflect the same thinking as the pharmaceutical companies did 20 years ago; that nutritionals don't work. Today, of course, the pharmaceutical companies are starting up nutritional divisions as fast as they can. I wonder why the big pharmaceutical company owned nutritional companies never get caught up in regulatory action? Hmmmm

Seasilver will still give the same powerful results as it always did. We will still be able to tell people about its unique benefits. The major change will simply be the specific language we use to tell the Seasilver story, and the company will tell us exactly what is permissible.

I am more excited about the coming years with Seasilver than I have been about anything since the beginning of my career. I encourage you to keep a positive perspective and do your best to make sure that your distributors and customers who are concerned about the FTC complaint have all the facts. On the FTC website it states clearly that "The complaint is not a finding or ruling that the defendant actually has violated the law. The case will be decided by the court." That court date is next Thursday and when Seasilver is given the chance to defend itself, this bump in the road will be behind us. The new labeling is already being printed.

The phenomenal growth of Seasilver is supported by the vision and actions of Bela Berkes and the excellent team he has assembled; but it is driven by us, the distributors. It is our enthusiasm for the product results, our desire to help the people around us understand the power of this foundational health program that has made this growth possible. Don't lose that enthusiasm to a regulatory action based on the FTC complaint. Remember the results you have seen with your own eyes and felt in your own bodies. And get ready to share that knowledge with everyone you can.

Most importantly, don't forget how it made you feel today when you thought it was over. Go back to work next week with a new appreciation for this wonderful opportunity that we have to really change peoples lives. I can tell you that it is rare, and precious.

Best wishes to you all as you help others to discover the wonderful benefits of Seasilver!

PHIL ZULLI

GET ANSWERS TO ANY QUESTION QUICK WITH THIS ONLINE RESEARCH TOOL...

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28-pg SEASILVER BOOKLET IS BEING REVISED AND IS ON BACK-ORDER...

According to the Seasilver Order department this morning, the 28 pg. booklet is being revised and is on back-order. The new booklets are expected to become available in early July. Brochures are still available.

SEASILVER ORDER DESK NOW OPEN 24/7...

You can now place Seasilver orders 24-hours a day, 7-days a week.

NEW ARTICLES & SECTIONS AT SWSTEAM.COM ...

You'll find several new articles in the Marketing & Sales Articles section of the SWSTeam.com training site. Also a new section of Health & Wellness articles. Check them out.

SALES TIP: TOLL FREE NUMBERS...

People are 7-times more likely to call if the call is Toll Free.

Why... because toll free is also risk free! The risk of the expense of the call has been transferred to you.

It is an old axiom in selling that to increase sales and lead generation we need to offer our prospect every possible means of response to our offers. The telephone is a universal response device.. Everyone has access to one. Toll Free calling eliminates stumbling blocks to response such as: expense, no calling card, no long distance carrier, no change for the public phone, etc etc. etc.

SALES TIP:

According to a recent ABCNEWS report... "In two income families the second income earner needs to earn about $30,000 per year to justify working."

What a great recruiting tool that little tidbit is. Makes a pretty strong case for starting your own Seasilver business at home, doesn't it?

Here's the full article: http://abcnews.go.com/sections/business/US/workingmoms_hobson_030509.html

$10,000,000 SEASILVER TENTH ANNIVERSARY CELEBRATION CONTEST...

I have reprinted Dr. Friedman's letter (with his permission) at: http://www.e-comprofits.com/tenmillion.html

This is the most dynamic and lucrative contest I have ever seen in my 30 year marketing career. Fabulous cash prizes, a $14,000 trip for two to the Grand Wailea resort on Maui. What more could you ask for????

Add in the new distributor websites, the management area websites, the Celebrity Golf Tournament alliance...and you have the most dynamic and profitable business opportunity in America...hands down!

We all start on the same level playing field as of June 1st, 2003. Everyone has an equal chance to win!

Once in every persons lifetime (if you are lucky) an opportunity appears that simply cannot fail... Seasilver is such an opportunity. You are lucky indeed, to be a part of this organization.... and this organization is lucky to have YOU. This company has gone all out to help you be successful...now it is up to YOU and me to use all the tools at our fingertips to achieve TOTAL FINANCIAL SUCCESS WITH SEASILVER.

"NEW SOLD HERE SIGNS SHIP TOMORROW...

Our new SEASILVER SOLD HERE signs arrived today and will ship tomorrow. If you have not ordered yet and want signs you can order using PayPal at: http://www.swsteam.com.

SHORT DELAY IN SHIPPING OF NEW "SEASILVER SOLD HERE" SIGNS...

The printer informed me a few moments ago that they have had to special order our brilliant yellow cover stock and that our signs will be available for shipment on Friday, June 6th, 2003. I will ship everything by Priority Mail. Sorry for the delay...could not be helped.

If you have not ordered your signs yet you can still do so at the SWSTeam.com site and I they will go out in our first shipment next Friday.

NEW DOMAIN NAMES...The new domain for our Success With Seasilver Team training site is: SWSTeam.com. This change is in keeping with the new Seasilver corporate policy regarding the use of the trademark Seasilver™ in any distributor web site domain names.

The old url will be re-directed to the training site and will still work.

The same is true for my retail site. It's new url is: http://www.WellnessFromTheSea.com. This replaces our old www.SeasilverWellness.com url.

I will be making additional changes to our other related urls over the next week or so and will notify you of the changes as they occur. Note: Even though a new url has been redirected properly... it still takes up to three days to fully migrate to all ISP's around the world. SWSTeam.com is now loading properly from most of the pockets throughout the country... but there may still be localized situations where it does not load for another day or so. If this is true where you are, just go to the old www.successwithseasilver.com url and that will take you to the training site.

DO YOU MAKE THESE 7 MISTAKES IN MLM?...

Find out by reading the newest article in the Marketing & Sales Articles section of the SWS training site. The direct link is: http://www.e-comprofits.com/sws7mistakes.html

NEW HEALTH & WELLNESS ARTICLE SECTION...

You'll find our new Health & Wellness Articles section at: http://www.e-comprofits.com/swsheal.html

There are a half dozen great articles that you will want to review. I will be adding to this section over the next few days so stop by often and check out the new material. These articles make great sales materials... just print out the articles and forward to your offline distributors and customers.

UNLIMITED LEADS FOR ONLY $9.95 PER MONTH...

GOLEADS http://www.goleads.com may just be the best kept secret in direct mail leads. For only $9.95 per month [or $99.00 per year] you can download unlimited leads from their online database of over 12,000,000 U.S. businesses. You can select by industry classification (SIC Code), Geographic area, City, Zip Code, etc.

For example: You could download all the chiropractors in California. Or osteopaths in New York... or "healthcare practioners" in Utah... you get the idea. Put on your thinking cap and you will think of dozens of uses for these lists. All this for only a low monthly subscription charge of $9.95 per month with a modest $29.95 set-up fee.

What can you do with these leads... how about a post card mailing to all chiropractors in your selected zip codes. Or build a telemarketing list of all the health practitioners in your city... or use the lists to identify and invite selected business owners to a Seasilver Business Briefing that you are holding.

Note that these lists do not come with email addresses but they come with lots of other helpful information such as number of employees, etc. These are business lists... not consumer lists. Here is a way to save a fortune on mailing lists... with unlimited downloads. You can import the lists into standard contact manager software such as ACT, or GoldMine... or you can create a excel file. Download the lists, print them out on self-adhesive labels, attach the labels to your mailing piece...drop at the post office. What could be easier... or cheaper? This truly is one of the "hot finds" of the direct mail business.

If you have been thinking of doing a direct mail campaign to targeted business... but were reluctant to pay the huge fees charged by some list companies... then GOLEADS is perfect for you. Instead of paying high fees for a one-time rental of contacts...download all you need for only $9.95 per month... and reuse them as many times as you like.

REVISED "SOLD HERE" SIGNS...

The new retail point-of-purchase signs described in the blog entry below have been revised and improved. Instead of the one-sided sign with the "Sold Here" message in English only... we are now printing a two-sided, dual-purpose sign which has the English version on one side... and a Spanish language version on the reverse side.

We have also upgraded the paper stock to a heavier weight (80# cover stock) which will make for a sturdier re-usable sign. These signs are for interior use. They will not hold up under exterior use. If you need them for exterior use we could explore the possibility of lamination... or you can take them to a local copy shop and have them laminated yourself. For simple interior display purposes, however, they do not need lamination.

We should be shipping the revised dual language sign, to all who have already ordered, about mid-week. Cost for the signs remain the same. Order Here: http://www.e-comprofits.com/swssoldhere.html

NEW 11"x17" 'SOLD HERE' SIGNS AVAILABLE....

Many of you have requested a simple "Sold Here" sign for use in setting up your retail store accounts (health clinics, gyms & fitness centers, health food stores, etc. ).

We have created a new 11" x 17" sign which has a large picture of the Seasilver bottle on the left side of the sign...and the phrase "SOLD HERE" in very bold letters on the right hand side of the sign. This sign is perfect for putting on the inside of the stores windows... or on the wall near the product. Stacking several cases of Seasilver up on an end-panel with several signs posted nearby will invite impulse buying...and guide customers to the product.

The sign is printed on 60# brilliant yellow stock in bright red ink. It is designed specifically to get the attention of buyers, and alert them to the fact that the store has Seasilver available for sale.

These signs are modestly priced at only $20. for a minimum order of 15 signs...that's only $1.33 each. We ship these Freight Free and you can order through PayPal at:

http://www.e-comprofits.com/swssoldhere.html

You will find volume purchase discounts as well.

Retail accounts are great volume movers of our product but you have to provide the "sell through" tools they need to make their customers aware of the product.

With the massive amounts of radio advertising being done for Seasilver, there are lots of potential buyers looking for a place to purchase the product. Many of these folks are NOT online... so they are actively looking for a vendor to purchase from.

Sponsoring & Distributor Support Tip: Consider supplying every new distributor you sponsor with at least five (5) [enough to set up one new retail store] of these
attention-getting signs. You will see a rapid growth in the number of retail stores being set-up... which will result in a lot more cases of product moving through your distributor network. That means more profits for everyone.

If you market at flea markets, consumer shows, etc. you will find these brightly colored signs will attract a lot of attention... and promote $ALE$!

If you are holding business briefings / meetings... put a display of product at the front of the room... with several signs attached.

Here is the url to order the signs again:

http://www.e-comprofits.com/swssoldhere.html

Good luck an GOOD SELLING....