PPC (Pay-Per-Click) SEARCH TERM SUGGESTION TOOL...

If you are struggling trying to come up with good search terms for your Pay-Per-Click advertising campaigns, you will do well to check out the Overture Search Term Suggestion Tool: http://inventory.overture.com/d/searchinventory/suggestion/

Please note that Overture is constantly changing this url, so don't be surprised when you click on it and you get a blank page. This tool is so valuable that it is worth opening a Overture deposit account just to have access to the Search Term Suggestion Tool.

By simply typing in any search keyword and clicking GO you will retrieve all of the search terms and phrases that relate to your chosen term that have been actually searched on in the past 30 days at Overture. The number of searches made on the listed terms and phrases will be shown also. For example: when I plugged in the term "seasilver" (without the quotes) a few moments ago it showed me a list of dozens of searches related to the term "seasilver"... and told me that "seasilver" itself was searched on more than 40,000 times last month at Overture.

You can use the results pages (print them out) to identify keywords and phrases that you can use in other Pay-Per-Click search engines as well as Overture. Overture itself will give you the heaviest traffic of any PPC... however, their $.10 cent minimum bid is about the highest of any general PPC.

If you look at the bids currently on Overture for the keyword Seasilver, you will find that the top bidder is bidding $4.99 for a click-thru. The second place bid is $3.01-- a bidding gap of $1.98-- meaning that the top bidder is overpaying by $1.98 cents. He could be holding the number one position by bidding $3.02. This points up a glaring error of the bidding process... not tracking your bids daily and adjusting your bids to only a penny above the nearest bidder to hold your desired ranking.

Also, don't get into this type of bidding war. You will eat up a lot of money. The top three bids currently made for the term "seasilver" are way beyond reason. A respectable ROI (Return-On-Investment) is almost impossible paying these amounts of money. There are much cheaper PPC alternatives where you can bid on "seasilver", or related terms, for a fraction of what Overture costs. Remember, with PPC it is a numbers ballgame... bid on as many terms as you can get approved by the PPC... and bid low. My maximum bid on a great term ranges from a nickle to ten cents. My highest bid is $.26 cents.