Unless you are living in a cave with no communications, you should be aware of the tremendous size and impact of the Spanish speaking market in the United States. Spanish is the second most important language in the U.S. after English. The economic power of the Spanish speaking marketplace is absolutely HUGE.
Here are a few tips for marketing to the Spanish market:
1. Make sure you have the Spanish language version of the Seasilver brochure on-hand. When you encounter a product or bizop lead from someone who could be a member of the Spanish speaking community... send them both versions of the brochure.
2. Add some generic mlm marketing materials that are available in Spanish. One good source of these is http://www.tools2grow.com/
3. If you are luck enough to be a member of the Spanish speaking community, or live near a large Spanish speaking community, you should seriously consider running some product or bizop advertising in Spanish lanquage media. Do a search at www.google.com, with the search phrase spanish media, or spanish language advertising, and you will find a long list of resources that you can use to identify Spanish language newspapers, radio & TV stations, etc.
Don't forget that churches usually print a church newsletter and often accept advertising to support that effort.
Warning: Make sure that you have your ads properly translated by a professional native speaking translator... and be prepared to have skilled Spanish speaking member of your organization available to do the follow-up with inquiries from the Spanish speaking community.
No comments:
Post a Comment