Wednesday, October 01, 2003

ADAPTABILITY... THE KEY TO MARKETING SUCCESS IN TODAYS WORLD...

Being successful in todays marketing environment means being flexible enouth to adapt to changing conditions.
We are indundated with advertising and marketing messages that compete for our attention...each one of us is bombarded by 3,500 marketing messages per day?

That's 24,500 advertisements per week.... 1.27 Million Advertising messages per year... and growing!

In order to cut through the clutter you need to fall back on some tried and true methods that capture a prospects attention. The trusty old telephone gets you one-on-one with your potential new customer or distributor.

Other more direct ways of reaching your prospects are wise strategy also... try sending more direct mail letters, post cards, etc. Get the prospect involved with your materials and you will carve out a bit of mindshare that you might not gain with online techniques.

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