The War in Iraq will result in reduced traffic to your websites for the first few days. You should expect your numbers to slow down during the first phase of the conflict. This is a normal dynamic and should not be a cause for concern.
Saturday, March 22, 2003
Wednesday, March 19, 2003
Do yourself a huge favor and run...don't walk...RUN to the nearest book store and buy a copy of "The Wellness Revolution..How To Make A Fortune in the Next TRILLION DOLLAR INDUSTRY" by Paul Zane Pilzer... published by John Wiley & Sons. It is available at Amazon
I am absolutely blown away at the materials and concepts in this book... and you will be too. If ever there was a perfect outline of why you are in the business of distributing the Seasilver product... it is this book. Buy a copy for yourself TODAY... and buy a few extra's to give to your key front line leaders. This is powerful stuff that is in the "must read" category for any serious distributor. This is no hype...it's the real thing... written by one of the most outstanding minds in the world today. This may just be the most important book you will read this decade.
Tuesday, March 11, 2003
If you are struggling trying to come up with good search terms for your Pay-Per-Click advertising campaigns, you will do well to check out the Overture Search Term Suggestion Tool: http://inventory.overture.com/d/searchinventory/suggestion/
Please note that Overture is constantly changing this url, so don't be surprised when you click on it and you get a blank page. This tool is so valuable that it is worth opening a Overture deposit account just to have access to the Search Term Suggestion Tool.
By simply typing in any search keyword and clicking GO you will retrieve all of the search terms and phrases that relate to your chosen term that have been actually searched on in the past 30 days at Overture. The number of searches made on the listed terms and phrases will be shown also. For example: when I plugged in the term "seasilver" (without the quotes) a few moments ago it showed me a list of dozens of searches related to the term "seasilver"... and told me that "seasilver" itself was searched on more than 40,000 times last month at Overture.
You can use the results pages (print them out) to identify keywords and phrases that you can use in other Pay-Per-Click search engines as well as Overture. Overture itself will give you the heaviest traffic of any PPC... however, their $.10 cent minimum bid is about the highest of any general PPC.
If you look at the bids currently on Overture for the keyword Seasilver, you will find that the top bidder is bidding $4.99 for a click-thru. The second place bid is $3.01-- a bidding gap of $1.98-- meaning that the top bidder is overpaying by $1.98 cents. He could be holding the number one position by bidding $3.02. This points up a glaring error of the bidding process... not tracking your bids daily and adjusting your bids to only a penny above the nearest bidder to hold your desired ranking.
Also, don't get into this type of bidding war. You will eat up a lot of money. The top three bids currently made for the term "seasilver" are way beyond reason. A respectable ROI (Return-On-Investment) is almost impossible paying these amounts of money. There are much cheaper PPC alternatives where you can bid on "seasilver", or related terms, for a fraction of what Overture costs. Remember, with PPC it is a numbers ballgame... bid on as many terms as you can get approved by the PPC... and bid low. My maximum bid on a great term ranges from a nickle to ten cents. My highest bid is $.26 cents.
In order to gauge your progress you should call the Home Office Marketing Department and request your "First Level Downline Report" at least once per month. Here are my results beginning with the first report I requested on January 7th, 2003:
JANUARY 7TH REPORT:
Customers: 17
Distributors: 2
Total Active: 19
FEBRUARY 11TH REPORT:
Customers: 31
Distributors: 7
Total Active: 38
MARCH 11TH REPORT:
Customers: 45
Distributors: 16
Total Active 61
Note that these numbers are for my first level only. If you study the trends you will see that my numbers are close to doubling each month.
My results have been achieved by following the step-by-step outline I provide in the SuccessWithSeasilver.com web site. In a nutshell: Sign up for a one-case autoship, Upgrade to the paid version of 'myseasilver', buy units of "Dirt Cheap Leads" when available, and use Pay-Per-Click advertising to drive qualified traffic to your 'myseasilver' sites. Let the website do the sifting & sorting...and intensily follow-up with your qualified leads and inquiries. The more traffic you drive to your websites... the more quality leads you will have...the more sales and distributors you will gain.
I started my Seasilver business on a part-time business... working approximately 15 hours per week. Seeing the growth charactistics... and the resulting income stream... I have begun to divorce myself of other business involvements in the anticipation of working Seasilver full-time by the end of next month. This truly is a remarkable business... one that we can all feel good about and prosper from.
Keep in mind that I do this from my home in one of the most remote islands in the world. 98% of my business is done online. My trip to the office takes me about 30 seconds... walk to the kitchen and get a cup of coffee...and stroll down the hallway to turn on the computer. I could not ask for...or expect... a better lifestyle.
It is clear to me that Seasilver Works... If I Do! It will work for YOU too.
Monday, March 10, 2003
My immediate upline, Chad DeFerrari of CDF Media, has released a brand new email advertising coop today that is a great buy. 5,000 emails only $100. Larger quantities available. This a closed coop mailing available to our downlines only at discount pricing. Watch your regular email today for the link.
Here is a comprehensive resource of radio, TV, Newspapers, magazines, news outlets, college media, etc. If you are trying to source any media by state this resource will be a real time saver: http://www.thedailynewsgrabber.com/index.html
Sunday, March 09, 2003
I would like to do a simple one page Seasilver Promotional on the SeasilverDistributors.com site and list Spanish speaking distributors on our team. We are getting a lot of traffic and leads generated through this distributor locator site so I think we can generate some high quality inquiries for our Spanish speaking team members. I do not speak Spanish and need your assistance with this project. I need our Spanish speaking members to review our promotional page, assist with the translations, and provide me the actual contact data (written in Spanish) for our members to be listed in this section.
Note: This section will only list members of our team who are members of the Spanish speaking community--or--who have Spanish speaking members of your family or staff who can properly follow-up on the inquries generated in a professional and timely manner.
If you are able to assist in this project, please email me at: thom@successwithseasilver.com and indicate your willingness and ability to assist. I will get back to you on as as-needed basis.
Unless you are living in a cave with no communications, you should be aware of the tremendous size and impact of the Spanish speaking market in the United States. Spanish is the second most important language in the U.S. after English. The economic power of the Spanish speaking marketplace is absolutely HUGE.
Here are a few tips for marketing to the Spanish market:
1. Make sure you have the Spanish language version of the Seasilver brochure on-hand. When you encounter a product or bizop lead from someone who could be a member of the Spanish speaking community... send them both versions of the brochure.
2. Add some generic mlm marketing materials that are available in Spanish. One good source of these is http://www.tools2grow.com/
3. If you are luck enough to be a member of the Spanish speaking community, or live near a large Spanish speaking community, you should seriously consider running some product or bizop advertising in Spanish lanquage media. Do a search at www.google.com, with the search phrase spanish media, or spanish language advertising, and you will find a long list of resources that you can use to identify Spanish language newspapers, radio & TV stations, etc.
Don't forget that churches usually print a church newsletter and often accept advertising to support that effort.
Warning: Make sure that you have your ads properly translated by a professional native speaking translator... and be prepared to have skilled Spanish speaking member of your organization available to do the follow-up with inquiries from the Spanish speaking community.
Saturday, March 08, 2003
I am in the writing/editing stage of three new tutorials for your Seasilver business. When finished you will be notified in this blog and given the web address. These tutorials
are a direct result of your input and questions. Here are the three articles :(titles may change)
1. "Cause Related Marketing: Fundraising With Seasiver"
2. "How To Select Profitable Keywords & Key Phrases For Your Pay-Per-Click Advertising Programs"
3. "Be A Sifter & A Sorter... NOT A CONVINCER!"
As you read and review the various articles and tutorials with the SuccessWithSeasilver (tm) site, please make note of gaps in the information... or areas which you feel need additional information. Send me a short note pointing out the information you feel needs fleshed out. Your input and feedback is essential to make this the best training and marketing resource on the net. Remember this is a central training resource for your downlines! The better and more comprehensive we are able to make it... the easier it will be for your new distributors to get into a "profit-mode"... and the faster your organization will grow.
One of the things you will notice when you visit my websites is that they each have their own exclusive domain names. Most of them are "re-directed" domains... meaning that when a visitor clicks on my www.seasilverwellness.com site they actually are being redirected my www.e-comprofits.com site which hosts my own Seasilver marketing site. In that site you will also notice additional links to both the .com & .net versions of my 'myseasilver' sites.
Why would I do that?
There are several good reasons to have your own domain name... here are a few:
CREDIBILITY: Your business will appear more credible with your own domain name. No long extensions to confuse the buyer.
MULTIPLE PATHWAYS IN SEARCH ENGINES: If you are involved in online or internet based marketing methods you can open multiple pathways to your sites by using different url's (domain names) to your various marketing sites... both the .com & .net versions of your 'myseasilver sites. By registering these domains with all the search engines & directories on the net you open up more than one way for a visitor to find you... and your marketing websites. That means more leads, and faster growth for your Seasilver business.
Here is my favorite source for low-cost domains: http://www.000domains.com . They are a fully approved ICANN domain registrar, have a very robust management area which allows you to do your own redirects, set up multiple e-mail address using your domain name, etc. They only charge $13.95 a year to register a new domain and that gives you full access to their free domain management area. I currently have over 100 domains purchased through them. My domains are hosted on their servers and redirected to wherever I want them to go. I have several domains which redirect to my 'myseasilver' urls... and several which go directly to other areas of my Seasilver business... i.e. www.SuccessWithSeasilver.com is redirected to that section of my site at my www.e-comprofits.com domain.
There are two ways to redirect a domain name... straight redirect... or stealth redirect. The straight redirect simply re-routes your visitor immediately to your chosen site and the site name which appears on the "address" portion of your web browser shows the site name where the traffic was re-routed to. Example: If I use a straight redirect of a given domain name to the bizop (.com) 'myseasilver' site... then the browser address field will show the 'myseasilver' domain.
If, on the other hand, I use a "stealth" redirect, the browser address field will continue to show the domain name that was clicked on originally. Example: If your redirected domain name was: SuperDuperSeasilver.com ... then the browser address field would continue to show SuperDuperSeasilver.com no matter where the actual site was hosted.
I am not suggesting here that you need a separate domain to function. You don't! I only point out that it is a viable marketing strategy that you might want to explore for your Seasilver business.
Wednesday, March 05, 2003
Every product sale and/or telephone qualified product or business opportunity inquiry should be sent a follow-up response package by mail. Here is what I recommend that you include in your basic mail-out package:
1- Journey To Foundational Health booklet (28 pg)
1- Audio Cassette--"America's Unbalanced Diet" by Dr. David Friedman
1- Cover letter from you which begins to establish a personal relationship... and asks the customer/lead to take a specific action.
1- MMM Reprint (Money Makers Monthly reprint)
1- Any other inclosure or literature that you feel is an important selling or informational tool.
1- A promotional product (advertising specialty) that has all your contact information... i.e. a refridgerator magnet, note pads, pens, etc.
I mail out these "Profit-Kits" in a Priority Mail flat rate envelope. Give the prospect ample time to receive the package and then do a telephone follow-up. Remember... The Money Is In The Follow-up! Here's a quick tip: You will be able to project your number of new distributor sign-ups over time by knowing how many "Profit-Kits" you have sent. The more kits are in the works... the more distributors you will sign up. My goal is to put out at least 5 new kits per day... more if possible.
Warning: Do Not do cold mailings. Send only to telephone qualified prospects. It is far too expensive to do cold mailings with this kit... besides it just does not work. Let the web sites sift and sort for you and deliver quality leads. You then re-qualify with a quick phone call. On the basis of the results of your qualifying telephone follow-up you decide who gets mailed the kit. Always send the full kit to every retail customer. Much of your re-order strength will be determined by whether or not you mail out the information kit to retail customers.
Here are four essential online SuccessWithSeasilver (tm) Team resources:
http://www.SuccessWithSeasilver.com.... this is our prime team training and support site. It contains helpful articles & tutorials, fast start menu, resources, etc. You should plan on visiting this site at least once per week, after your initial comprehensive review, in order to keep up with the latest materials.
http://www.SeasilverDistributors.com ... this site is a national Seasilver Distributor locator site which is listed with all search engines, directories, etc. The marketing strategy here is to list all of our team members in the State that they reside in. This is a free lead generator. Your email and web address will be hotlinked and your full contact information will be listed. Anyone looking for a distributor in your state will see your contact information and have the opportunity to contact you directly.
http://seasilversuccess.blogspot.com ... Our Web Log (or BLOG as it is called) provides a quick and easy way to stay in touch with our entire downline organization quickly and easily. It is a simple log of information listed in chronological order as posted. It allows for the instant distribution of important distributor information to our SuccessWithSeasilver (tm) Team. All distributors should place a short-cut link to this site on their active desktop to allow for fast referral at least once per day. You should share this Blogger address with your entire downline organization and encourage them to access it daily... it is here that you will find the most up-to-date and timely distributor information.
http://admin.myseasilver.com ... This is the "admin" section of your 'MySeasilver" web sites. It is an essential resource of the latest information regarding the use of the 'myseasilver' system to aggressively promote your Seasilver business online. Order the upgraded/advanced version of the site immediately if you are serious about making money with Seasilver. It is an incredible resource that will make you a ton of money if you use it correctly. I strongly suggest you remove-disable the "flash" intros to both your .com (bizop) and your .net (retail product) versions to maximize your lead generation. Also, do not forget to add your toll free number ( if you have one), and activate your distributor status in the CONFIG section of the admin page. Once you have the upgraded version... and the configuration set properly to insure the lead capture page and the order page are operational... you should order one or more units of "dirt cheap leads"... and then set-up a minimum of three Pay-Per-Click (PPC's) to drive quality traffic to your web sites. Let the web sites to the sifting and sorting for you...and you follow-up with enthusiastic and motivated people who have requested more information.
This is truly a sales nirvana... it is a home-based business on Auto-Pilot.
PROTECT YOUR RETAIL ACCOUNTS... by calling in the contact information of everyone that you sell retail product to, to the Home Office--1-800-299-8256. Tell the order desk operator that you want to list your retail accounts on the computer. This will protect your accounts and put them into your retail downline as their ordering sponsor.
Should that retail customer ever decide to call the Company directly to place an order the commission will automatically be paid to you as their registered sponsor. Remember, the companies toll free number is listed on all the literature and on the product itself. It is very possible, that when re-order time comes around, that the customer will simply pick up the phone and call the toll free number that is listed on the product. Make sure you have protected your commissions by having the company add your retail customers to the database with YOU as their sponsor.
Tuesday, March 04, 2003
Sunday, March 02, 2003
You should plan on stopping by here at least daily. You may want to put a short-cut to this site on your desk top (right click--select "create shortcut"--and click) in order to making accessing this Blog easy and simple.
Make sure you pass this Blog site url on to your downlines so that they too may benefit from the timely information posted here.
This Blog will not replace the other essential information resources you already have... i.e. 'myseasilver admin', successwithseasilver.com, etc. It will enhance and add-to those important resources, and allow me to quickly pass on information about your Seasilver business which will help you boost your profits, save you time and money, give you new and important marketing tools, information on exclusive advertising coops, etc.
Please note that this is a one-way communications tool... not a discussion list.
Warmest Aloha... Thom Reece