BIG CHANGES IN THE ONLINE RECRUITING WORLD...

Three conditions now exist which will change the way we solicit and recruit new downline forever...

ONE: The CanSpam Act will bring email based recruiting efforts a screaming halt. The risk, frankly, of being accused of sending spam is just too great. The days when we could buy a list of thousands of "opt-in" business opportunity seekers, plug them into an autoresponder follow-up system, and wait for the system to do its magic are drying up fast. Some of the major lead generation companies are already leaving the business. Those who are left over are forced to restructure how they generate and qualify those leads. Most are necessarily turning to a telephone verification system...which drives the price of the lead much higher.

TWO: The growing aggressiveness on the part of ISP's to use very restrictive filtering systems that toss out huge amounts of legitimate mail. Messages, which do not pass some arbritrary screening process for words and phrases, are summarily discarded or thrown into some "bulk mail" file. The undelivered rate of email today is staggering...and getting worse. Even legitimate newsletter publishers with sophisticated "double opt-in" subscription systems are complaining about non-delivered mail that is filtered out. They are paying for a service that they are not getting (email delivery) and I fully expect some lawsuites to be filed on this issue soon.

THREE: Plummeting "open" rates. Tons of email that is delivered is simply discarded by the person receiving it because they are getting so much mail that it is overwhelming them. The result... effectiveness of email marketing systems... measured by sales, profits, and conversions, are dropping like a rock.

What's the answer???

Well, one thing that is happening is a return to the old "tried & proven" methods that many of us have gotten away from for the past few years... primarily--targeted direct mail, and effective direct response advertising. Direct mail especially is a wonderful tool for wellness distributors to both sell product and recruit and train new team members.

A common complaint among those who are interested in using direct mail is the learning curve involved in producing effective copy, offers, etc. In other words... direct mail requires some expertise to be effective.

It's amazing that, whenever a problem or a need exists... someone comes along to fill that need. Such is the case with producing high quality, MLM focused, direct mail...

Here is a claim made by a new downloadable product which promises: "Now, in only 3 ½ Minutes You Can Quickly and Easily Create a Sales Letter Guaranteed To Recruit More Distributors and Explode Your Business... Without Writing! Click here--http://shmyl.com/mdhison.

CLICK HERE FOR A MUCH LONGER AND MORE COMPREHENSIVE ARTICLE ON THIS SUBJECT.

DR. DAVID FRIEDMAN ON SEASILVER® CONFERENCE CALL... TUESDAY, 4/20/2004

You don't want to miss this call. Dr. David Friedman will be sharing his excitement about Seasilver USA's bright future, and the secrets to his success.

Conference Call Information:

Conference calls take place every Tuesday starting at 6:00 PM PST. Please call one of the following numbers:

212-990-8000
646-519-5860
646-519-5800
347-534-1700
You will be asked to enter a 4 digit PIN number: 7063

Each call is recorded and made available for playback by calling 212-461-8600 or by logging into Seasilver® User Management System (SUMS) and clicking "Archived Calls" on the Conference Calls panel.

300,000 FREE VISITORS TO YOUR WEBSITE...

$3,000 WORTH OF FREE PPC ADVERTISING...

If you need a boost in traffic to your website... but are a bit shy on budget... then this will be good news for you.

There are many Pay-Per-Click search engines which give-away free bonuses in order to attract your advertising business. The usual form of these free bonuses is in the form of cash deposited to your click-thru account by the PPC search engine. This "seed money" gets you started with the PPC search engine and gives you free traffic to your site(s).

For a huge list of links to PPC's giving away free click thru's... CLICK HERE.

You'll find a list of dozens of PPC's giving away about $3,000 dollars worth of free Pay-Per-Click advertising

The amounts varies from as little as $5.00 to as high as $25 or $30. At one-cent per click-thru, a free $25.00 bonus will bring you 2,500 free visitors to your site. $3,000 in free click-thru's will bring you 300,000 visitors to your site (at .01 cents each.)

TIPS: Carefully pick out your best possible keywords and phrases and load only those terms which will result in high quality leads for your offers. Loading keywords and phrases is a time consuming exercise...however if you have more time than budget you will probably find this a profitable effort. Many of the sites will give you very little traffic individually...it is the cumulative results of dozens of PPC's sending you traffic that you are going for. Also... managing dozens of PPC accounts can be a bit problematic. I suggest you store all the PPC links in a separate folder in your "favorites" in order to have fast and easy access to them.

Monitor the results from these PPC's carefully. When you find one that produces good traffic counts and high quality visitors, you will want to increase the number of good keywords & phrases. You will find a few gems that work for you and, for that reason alone, it is a good idea to test them all.

NET ATTRACTS HEALTH-SEEKING SURFERS...

Harris Interactive calculates that 111 million adults have looked for health information on the Internet , compared to 109 million in 2003 and 110 million in 2002.

Measurements from Hitwise indicate that the Health and Medical category has seen more than a 30 percent increase in share of all U.S. visits since January 2003. More specifically, in the Health and Medical - Information category, WebMD captured the largest portion of individuals during March 2004. Interestingly, the top three search terms that led to visits to Health and Medical - Information Web sites were variations of WebMD. "Pregnancy," "medical dictionary," "herpes," and "depression" were also among the most popular search terms that resulted in visits.

March 2004 demographic data from Hitwise revealed that most of the visitors to Health and Medical - Information Web sites were higher earning 35 to 44 year-old females who accessed the Internet from home. The average session duration for the Health and Medical - Information category was 6 minutes 26 seconds.

LAWSUITS ACCUSE MANY COMPANIES OF POISONING THE PUBLIC WITH ASPARTAME...

SACRAMENTO -- April 6th, Lawsuits were filed in three separate California courts against twelve companies who either produce or use the artificial sweetener aspartame as a sugar substitute in their products. The suits were filed in Shasta, Sonoma and Butte County, California.

The suits allege that the food companies committed fraud and breach of warranty by marketing products to the public such as diet Coke, diet Pepsi, sugar free gum, Flintstone's vitamins, yogurt and children's aspirin with the full knowledge that aspartame, the sweetener in them, is neurotoxic.

Aspartame is a drug masquerading as an additive. It interacts with other drugs, has a synergistic and additive effect with MSG, and is a chemical hyper-sensitization agent. As far back as 1970, Dr. John Olney founded the field of neuroscience called excitotoxicity when he did studies on aspartic acid, which makes up 40% of aspartame, and found it caused lesions in the brains of mice. He made world news on the aspartame/brain tumor connection in l996. Dr. Ralph Walton, Professor and Chairman of the Department of Psychiatry, Northeastern Ohio Universities College of Medicine has written of the behavioral and psychiatric problems triggered by aspartame-caused depletion of serotonin.

Aspartame causes headache, memory loss, seizures, vision loss, coma and cancer. It worsens or mimics the symptoms of such diseases and conditions as fibromyalgia, MS, lupus, ADD, diabetes, Alzheimer's, chronic fatigue and depression.

In original studies, aspartame has triggered brain, mammary, uterine, ovarian, testicular, thyroid and pancreatic tumors.

Defendants in the lawsuits include Coca-cola, PepsiCo, Bayer Corp., the Dannon Company, William Wrigley Jr. Company, ConAgra Foods, Wyeth, Inc., The NutraSweet Company, and Altria Corp. (parent company of Kraft Foods and Philip Morris).

Plaintiffs have asked for an injunction to stop companies from producing, manufacturing, processing, selling or using aspartame.

Plaintiffs in all three cases are seeking a jury trial.

If you would like to schedule someone from the National Justice League for an interview, please call or fax us at (530) 248-3483.

INTERNET DRIVES PROFITS FOR SMALL BUSINESS...

The Internet equals profits for more than half of the 400 small businesses (SBs) that participated in an eBay-commissioned survey, conducted by ACNielsen, and a small portion reported that without the Web, they wouldn't have a business.

While 51 percent of the respondents indicated that the Internet has improved their profitability, 58 percent said the medium has helped their businesses grow or expand. Fully one-third of the survey participants, which included merchants who have used eBay, sell goods and services online, and 15 percent said the Internet is essential to their survival.

Health & Wellness distributors are using internet sites to cost effectively market products and recruit new distributors... as well as provide essential training and support to their organizations.

TRAFFIC TO ONLINE HEALTH SITES SHOW HEALTHY GROWTH...

As Web surfers endeavor to grow thin, the hit counters of health, fitness and nutrition sites get fat, with over 11 million home surfer visits during the week ending Jan. 4, 2004, according to online audience measurement firm Nielsen//Net Ratings.

"Traditionally, this is a busy month for health clubs, and we're seeing this online as well," said Abha Bhagat, senior analyst at Nielsen//Net Ratings.

The top sites in the category enjoyed double and triple-digit growth. eDiets.com's weekly traffic increased 119 percent to over one million unique visitors, compared to 472,000 visitors during the week ending Dec. 28. Competitor Weight Watchers' traffic went up 97 percent, to 876,000 visitors that week, compared to 445,000 visitors the previous week.

These high-traffic sites may be a place you will want to investigate ad placement for wellness products or business opportunities.

SURFING WITH SENIORS AND BOOMERS...

Click Here For a great article that will shed some clear insights on the senior market.

The article includes some great links for additional information on this important and growing market segment... a segment which holds fabulous promise for wellness marketers and distributors.

FASTEST GROWING ONLINE MARKET?--SENIOR CITIZENS!...

The fastest growing online population is also the oldest, according to measurements from Nielsen//NetRatings finding that the over 65 group surged 25 percent in a year. Since October 2002, senior citizens online grew from 7.6 million — 5.9 percent of the active Internet universe — to 9.6 million surfers, representing 7 percent of the online population in October 2003.

Big gains were seen among female seniors who increased their average number of Web pages viewed per month by 14 percent — compared to 5 percent for males — and the women increased their average time spent online by 6 percent, spending nearly two more hours online.

The aging Internet population will be reflected in online shopping, where Jupiter Research noticed that the older adults and seniors — along with kids and teens — would experience the biggest e-commerce gains by 2007.

This data bodes well for those in the wellness industry who are marketing wellness products or recruiting distributors. You might want to consider advertising in publications...both online and offline... that target senior citizens.

MAY ISSUE OF "CONSUMER'S REPORT" ATTACKS SUPPLEMENT INDUSTRY...Lena Sanchez Responds...

Lena Sanchez has responded to a seriously flawed article in the May issue of Consumer's Report on the dietary supplement industry. Her article entitled "Who Are We Kidding? The World?" is posted in the Health & Wellness Articles section of the MaxxMLM website. The direct article url is: http://www.e-comprofits.com/lenakidding.html

This should be considered "must reading" by anyone involved in the wellness industry... and all consumers interested in protecting their right to choose their own healthcare products.

The DSHEA (Dietary Supplement Health & Education Act-1994) is under heavy attack by the pharmaceutical industry and the FDA. Many media outlets (Consumer's Report among them) are just mouthing the position of the pharmaceutical giants and serving as surrogate advocates for the drug industry. If you want to protect your right to choose you must take a proactive roll in protecting that right by letting your elected officials know--in no uncertain terms--that you insist that the DSHEA be upheld and reinforced.

ARCHIVED CONFERENCE CALLS MOVED TO YOUR "SUMS" WEBSITE...

The audio archives of the Seasilver® Corporate Conference Calls will now be found in your SUMS site.

If you do not see them on the main page of your SUMS site... go to "preferences" and put a check-mark on those elements you want to show on your main SUMS page.

All calls are archived and you now have a new playback tool which allows you to Play-Pause or Stop the call. Very convenient if you get interrupted and want to pick up the call from your pause point. All of the calls are available in this online format so there is no long distance telephone charge.

NEW TRANSCRIPT OF THE APRIL 6th, 2004 CONFERENCE CALL ONLINE...

Lots of great new marketing program enhancements and tools are available in the April 6th, conference call. The new transcript is now online... CLICK HERE.

You'll find new updates on:

• Clarified Auto-ship Policy
  
• New Welcome Center
  
• Enhancements to the Free Bottle Program
  
• New Tools For NON-Autoship Distributors
  
• New Full-Color Flyer Themes
  
• Much Much More...

FREE KILLER TIPS AND TOOLS FOR SEARCH MARKETERS...

Here's a free PDF with over 70 profitable links that will make you a much better marketer using search engines.
http://www.smartsearchmarketing.com/documents/SearchMktgToolsQ104.pdf

Note:
We recommend that you save this PDF document on your computer, so it is easy to locate and access in the future. To do this, click on the floppy disk icon in the Acrobat Reader toolbar.

HUGE GROWTH IN LATINO MARKET...

All signs point to continued growth of the U.S. Latino middle class, which increased 80% between 1979 and 1998.

Additionally, the Selig Center for Economic Growth projects that U.S. Latino buying power will increase from an estimated $580.5 billion in 2002 to $926.1 billion by 2007, an estimated 9.4% of U.S. buying power.

The lesson in these numbers for wellness product & service companies is that if you are not actively persuing this market you are leaving huge profits on the table.

If your company does not provide marketing tools... i.e. brochures, videos, DVD's, websites, etc in the Spanish language... start pushing them---hard--- to produce these tools immediately. Latino consumers are not only a huge growth market... they are loyal repeat buyers and have strong extended family relationships that respond to networking.

DAYLIGHT SAVINGS TIME THIS SUNDAY...

Don't forget to reset your clocks forward one hour, to daylight savings time (DST), this Sunday if you are in a region which uses DST.

If you live in Hawaii, as I do, you will have to contend with the fact that all of the mainland is now an additional hour later... since Hawaii does not use DST.

If you are calling our Hawaii office, or sending emails to us here in the islands, please remember that we will now be an additional hour earlier than you are used to. After Sunday ... if you are calling the islands from the central time zone (CDST) we will be five (5) hours earlier in Hawaii. Example: Noon in Chicago will be 7:00AM in Hawaii.

ONLINE SHOPPING SKYROCKETS...

According to recent reports, online shopping is showing substantial gains.

Four years ago, 47 percent of online users at the time, or 36 million people, had made purchases online, compared with 83 million people today. What's more, the data also suggest that the mainstreaming of Internet commerce is nearly complete, as statistics on gender and ethnicity among online shoppers are beginning to mirror those of off-line shoppers.

The lesson for wellness product distributors is that if you do not have a web presence for your products & services you are leaving profits on the table.

A key consideration in any online marketing effort is to insist that your site have a mechanism for lead capture. That is, make sure you have a system for capturing the email address of your visitors so you can do on-going marketing follow-up. Always do a "double opt-in" to protect yourself from claims of spamming.

NEW: SEASILVER® Nutrient List PDF...

The Seasilver® Nutrient list, which is hotlinked from your distributor web sites, is now in PDF format. This makes it available to print out for use as a hand-out to prospects and customers.

http://www.seasilver.com/pdf/repl/shared/nutrientlist.pdf

IMPORTANT CONFERENCE CALL TODAY {Tuesday, March 30th}

Our weekly live Seasilver® Conference Call will be held TODAY (Tuesday, March 30th, 2004). Phil Zulli will have lots of new tools to release today... make sure you're there.

4:00 PM Pacific Time Please call one of the following numbers:

212-990-8000
646-519-5860
646-519-5800
347-534-1700
You will be asked to enter a 4 digit PIN number: 7063.

NEW IMAGES OF SEASILVER® EVENT DISPLAY MATERIALS ONLINE...

Seasilver® has some striking new signage, banners, and display tent for use in trade shows, fairs, business opportunity meetings, flea markets, consumer shows, etc.

I have placed images of these materials which you can view online here.

These items are available from the Events & Conventions Department at Seasilver USA.

They also have a Free Event Marketing Kit which is available on request. Send your requests to :events@corp.seasilver.com OR fax to: 760-268-7025

3/4ths of U.S Households Have Internet Access...

Nearly three of four people in the United States have Internet access at home, Nielsen/NetRatings said on Thursday.

In a February telephone survey, an estimated 204.3 million people, or 74.9 percent of the population above the age of 2 and living in households equipped with a fixed-line phone, had Internet access, up from 66 percent in February 2003.

For the savvy network marketer this has huge implications... easier access to opportunity seekers, reduced communications cost, shorter selling cycles, etc. etc. If you are not utilizing the internet to recruit, train, manage, and support your mlm downlines you are losing money every day.