Wednesday, February 16, 2005
MSNBC - Coffee may help protect against liver cancer: "WASHINGTON - That hot cup of coffee may do more than just provide a tasty energy boost. It also may help prevent the most common type of liver cancer."
The Many Colors of Sweeteners: "The Many Colors of Sweeteners
If you get confused on which colored packet sweetener is what, which ones are
safe, and which colors to avoid, remember this good rule of thumb: Color
Matters
? The yellow packet (Splenda?) = caution like in a traffic light
? The blue packet (Equal?) = makes you feel blue
? The pink packet (Sweet'N'Low? or generic saccharin*) = you're in the pink!
Despite the misleading report over twenty years ago that saccharin causes
cancer, in my opinion, saccharin remains the safest of all the artificial
sweeteners. Its simplicity may be the key to its ability to be used by the body
as a sugar substitute. Saccharin is not a 'chemically combined' sweetener like
the other artificial sweeteners, it's not injected with toxic chemicals like the
methanol in aspartame or the chlorine in sucralose, and saccharin is the safest
choice for diabetics from this group of sugar replacements."
If you get confused on which colored packet sweetener is what, which ones are
safe, and which colors to avoid, remember this good rule of thumb: Color
Matters
? The yellow packet (Splenda?) = caution like in a traffic light
? The blue packet (Equal?) = makes you feel blue
? The pink packet (Sweet'N'Low? or generic saccharin*) = you're in the pink!
Despite the misleading report over twenty years ago that saccharin causes
cancer, in my opinion, saccharin remains the safest of all the artificial
sweeteners. Its simplicity may be the key to its ability to be used by the body
as a sugar substitute. Saccharin is not a 'chemically combined' sweetener like
the other artificial sweeteners, it's not injected with toxic chemicals like the
methanol in aspartame or the chlorine in sucralose, and saccharin is the safest
choice for diabetics from this group of sugar replacements."
Tuesday, February 15, 2005
t r u t h o u t - Marjorie Cohn | First They Came for Lynne Stewart: "First they came for the communists, and I did not speak out--
because I was not a communist;
Then they came for the socialists, and I did not speak out--
because I was not a socialist;
Then they came for the trade unionists, and I did not speak out--
because I was not a trade unionist;
Then they came for the Jews, and I did not speak out--
because I was not a Jew;
Then they came for me--
and there was no one left to speak out for me.
-Pastor Martin Niem?ller, 1945"
because I was not a communist;
Then they came for the socialists, and I did not speak out--
because I was not a socialist;
Then they came for the trade unionists, and I did not speak out--
because I was not a trade unionist;
Then they came for the Jews, and I did not speak out--
because I was not a Jew;
Then they came for me--
and there was no one left to speak out for me.
-Pastor Martin Niem?ller, 1945"
Saturday, February 12, 2005
DIABETES, OBESITY & CHILDREN... WHAT DO THEY HAVE IN COMMON? by Lena Sanchez: "Once upon a time, sounds like a fairy tale and it is anything but, diabetes was a rare disorder in children. That is no longer the case. Diabetes is rampant in our children and grandchildren. What is being done to remedy this situation? Sadly, the 2003 The National Children with Diabetes Foundation had their conference in Orlando Florida and I read through their notes and so-called education with the hopes of finding out that someone was educating these children and parents on how to reverse or prevent diabetes.
The conference was sponsored by a whole host of drug companies and glucose monitoring equipment companies but I found nothing on truly helping prevent or reverse diabetes or even a sensible explanation of diabetes. There was everything about how to monitor and what insulin is best for what diabetes, when is the best time to monitor the blood and give the insulin, but nothing to encourage them to possibly reverse or prevent the problem. Don't know why I was surprised, as I should have known it would be nothing short of pushing their products. I was greatly disappointed that their education in prevention is totally missing!
These obese diabetic children are at risk for blindness, losing limbs and mental tardiness. All side effects of adult onset diabetes who start later in life, so what chance do these children have at being healthy starting so early in life? Not much.
Let's look at why diabetes is running rampant in the kids of today! "
Click On The Link Above To Read The Full Article...
The conference was sponsored by a whole host of drug companies and glucose monitoring equipment companies but I found nothing on truly helping prevent or reverse diabetes or even a sensible explanation of diabetes. There was everything about how to monitor and what insulin is best for what diabetes, when is the best time to monitor the blood and give the insulin, but nothing to encourage them to possibly reverse or prevent the problem. Don't know why I was surprised, as I should have known it would be nothing short of pushing their products. I was greatly disappointed that their education in prevention is totally missing!
These obese diabetic children are at risk for blindness, losing limbs and mental tardiness. All side effects of adult onset diabetes who start later in life, so what chance do these children have at being healthy starting so early in life? Not much.
Let's look at why diabetes is running rampant in the kids of today! "
Click On The Link Above To Read The Full Article...
NATURAL WHOLE FOOD LIQUIDS... vs ... SYNTHETIC VITAMINS & MINERALS... by Thom Reece: "When deciding upon the multiple liquid nutritional products that are on the market it's important to remember your best nutrition comes from 100% natural organic liquid products.
Any liquid product that touts a specific amount of any vitamin or mineral is formulated from 'synthetics'.
High quality natural nutrition is about 'balance' not 'potency'.
When vitamins, minerals, enzymes, amino acids, etc. are in a naturally occuring balance they will be readily absorbed at the cellular level. When they are not in natural balance, the body has defense mechanisms to purge these 'foreign' substances from your body... the result is no nutritional gain... and more stress on your bodies systems.
A totally natural liquid dietary supplement will never show 'specific percentages' of any vitamin, mineral, enzyme, amino acid, or micro mineral. They will list the components... but never the percentage or actual amount. Why? It is virtually impossible to do so. Only when you are dealing with synthetic compounds can you specifically list amounts of each component of the mix.
Take two oranges from the same tree... do a qualitative and quantitive analysis of the specific components of each and you will find naturally occuring differences... however the RATIO of each component will be the same. Remember, it's about 'natures balance' not 'potency'.
Now... pick up the bottle of any liquid or pill supplement you are taking. Read the label. If the label shows specific amounts of any vitamin, mineral, etc. ... it is a synthetic product. It may, or may not, absorb properly in the human body. Many studies show that vitamin pills are only absorbed at about a 10% to 30% level.
By ingesting out-of-balance supplements... "
Any liquid product that touts a specific amount of any vitamin or mineral is formulated from 'synthetics'.
High quality natural nutrition is about 'balance' not 'potency'.
When vitamins, minerals, enzymes, amino acids, etc. are in a naturally occuring balance they will be readily absorbed at the cellular level. When they are not in natural balance, the body has defense mechanisms to purge these 'foreign' substances from your body... the result is no nutritional gain... and more stress on your bodies systems.
A totally natural liquid dietary supplement will never show 'specific percentages' of any vitamin, mineral, enzyme, amino acid, or micro mineral. They will list the components... but never the percentage or actual amount. Why? It is virtually impossible to do so. Only when you are dealing with synthetic compounds can you specifically list amounts of each component of the mix.
Take two oranges from the same tree... do a qualitative and quantitive analysis of the specific components of each and you will find naturally occuring differences... however the RATIO of each component will be the same. Remember, it's about 'natures balance' not 'potency'.
Now... pick up the bottle of any liquid or pill supplement you are taking. Read the label. If the label shows specific amounts of any vitamin, mineral, etc. ... it is a synthetic product. It may, or may not, absorb properly in the human body. Many studies show that vitamin pills are only absorbed at about a 10% to 30% level.
By ingesting out-of-balance supplements... "
WORK AT HOME MOM'S... Perfect Home Based Business...: "START ENJOYING LIFE, YOUR CHILDREN, AND THE FREEDOM YOU DESERVE...
The challenges of modern life have hit hardest at women. Trying to juggle the demands of a career while managing the proper raising of children and providing a stable and nurturing home life... is a formidable task.
The absolute need for a second income seems to take priority over giving children the proper level of guidance that they need... and have every right to expect. The stresses placed on marital and family relationships can be overwhelming.
Most mothers feel a sense of guilt about not being available to supervise and provide loving care to their family. This guilt adds to the already high stress levels they experience... which just compounds the problem.
What's the answer?
Perhaps the answer is in simply opening yourself up to the possibilities of providing that needed extra revenue stream by working from home.
The advantages of a home based business are many:
Being available to your family and children... when they need you.
Being able to provide proper and timely guidance to growing children.
Elimination of the 'working mother' guilt trip.
Reduction of stress.
The very real potential of making much more money working from home than you will ever make working at a normal J.O.B. (Just-Over-Broke).
Achievement of both 'time freedom' and 'financial freedom'.
Opportunities abound, but the one field which truly stands head-and-shoulders above all others is the much acclaimed 'wellness industry'. The reasons are almost too numerous to list.
Acclaimed economist, Paul Zane Pilzer, in his best selling book 'The Wellness Revolution' calls 'wellness' 'The Next Trillion Dollar Industry'... and rightfully so.
The challenges of modern life have hit hardest at women. Trying to juggle the demands of a career while managing the proper raising of children and providing a stable and nurturing home life... is a formidable task.
The absolute need for a second income seems to take priority over giving children the proper level of guidance that they need... and have every right to expect. The stresses placed on marital and family relationships can be overwhelming.
Most mothers feel a sense of guilt about not being available to supervise and provide loving care to their family. This guilt adds to the already high stress levels they experience... which just compounds the problem.
What's the answer?
Perhaps the answer is in simply opening yourself up to the possibilities of providing that needed extra revenue stream by working from home.
The advantages of a home based business are many:
Being available to your family and children... when they need you.
Being able to provide proper and timely guidance to growing children.
Elimination of the 'working mother' guilt trip.
Reduction of stress.
The very real potential of making much more money working from home than you will ever make working at a normal J.O.B. (Just-Over-Broke).
Achievement of both 'time freedom' and 'financial freedom'.
Opportunities abound, but the one field which truly stands head-and-shoulders above all others is the much acclaimed 'wellness industry'. The reasons are almost too numerous to list.
Acclaimed economist, Paul Zane Pilzer, in his best selling book 'The Wellness Revolution' calls 'wellness' 'The Next Trillion Dollar Industry'... and rightfully so.
NICHE POWER ADS ... Skyrocket Your Affiliate Commissions With Laser Targeted Ads ...: "'What if There Was a Way to MAXIMIZE Your Website's Money Making Power, Harnessing the Effectiveness of Pay-Per-Click Advertising Combined With the Income Potential of the Best Affiliate Programs Targeting Your Niche?'"
Thursday, February 03, 2005
WHAT GOOGLE NEVER TOLD YOU ABOUT MAKING MONEY WITH ADSENSE...: "Google is paying out incredible earnings to many Google AdSense partners. Get all the Adsense secrets now and start turning your visitors into cash in the bank.
A few simple tricks can turn your web site into a supercharged money magnet within minutes...
I signed up with Google Adsense in June 2003. I did what many others do. I simply took the code from the Adsense site and pasted it on my web site. And then I did what many others undoubtedly do as well. I wondered why I wasn't making any money.
But then I got smart. I began testing and tweaking my Adsense code using completely legitimate means. What I found overwhelmed me.
From just $30 per day, I had shot up to $500 PER DAY with just a few lazy tweaks in my spare time. I looked at my handsome 5-digit check and thought I must be dreaming. 'There has got to be a mistake', I thought. 'Google is going to call me up and ask for their check back.' But the call never came.
Deep down, I knew it wouldn't. Each time I logged into my AdSense account, the proof was right before my eyes: My AdSense stats!! You can't lie about your own AdSense stats."
To find out how Joel Comm made $18,000+ from Google Adsense in December 2004...click on the link above...
A few simple tricks can turn your web site into a supercharged money magnet within minutes...
I signed up with Google Adsense in June 2003. I did what many others do. I simply took the code from the Adsense site and pasted it on my web site. And then I did what many others undoubtedly do as well. I wondered why I wasn't making any money.
But then I got smart. I began testing and tweaking my Adsense code using completely legitimate means. What I found overwhelmed me.
From just $30 per day, I had shot up to $500 PER DAY with just a few lazy tweaks in my spare time. I looked at my handsome 5-digit check and thought I must be dreaming. 'There has got to be a mistake', I thought. 'Google is going to call me up and ask for their check back.' But the call never came.
Deep down, I knew it wouldn't. Each time I logged into my AdSense account, the proof was right before my eyes: My AdSense stats!! You can't lie about your own AdSense stats."
To find out how Joel Comm made $18,000+ from Google Adsense in December 2004...click on the link above...
Tuesday, February 01, 2005
HOW HEAVY HITTERS AVOID REJECTION BY WORKING "OPTIMIZED" MLM LEADS... by Ed Forteau: "Our survey of top MLM lead list buyers who make full-time incomes has revealed three critical points.
Critical point #1 ? A manual phone sort after an internet automated sort is no longer enough. You used to be able to ask someone 3-4 qualifying questions and determine who you should take through your information process. Not anymore. Now the numbers you need take through most systems are three to four times what they were just a few years ago.
Critical point #2 ? Heavy hitters tell us rejection never feels like rejection if it?s from someone who truly can be successful in MLM. It the prospect is truly high quality, they?ll take a serious look at your opportunity in a business-like fashion. That is a good feeling. This is opposite of the millions of tire kickers and wannabees filling out lead inquiry forms as you read this. These low quality prospects drain the life blood out of you. That kind of rejection is blood curdling.
Critical point #3 ? Successful heavy hitters look at time management differently. They are using the 80/20 rule to their advantage. How? By getting in a position to only get rejected by capable prospects. Knowing low quality prospects can?t move their business forward, they continually seek ways to only talk to higher probable prospects."
CLICK ON THE LINK ABOVE TO READ THE ENTIRE ARTICLE...
Critical point #1 ? A manual phone sort after an internet automated sort is no longer enough. You used to be able to ask someone 3-4 qualifying questions and determine who you should take through your information process. Not anymore. Now the numbers you need take through most systems are three to four times what they were just a few years ago.
Critical point #2 ? Heavy hitters tell us rejection never feels like rejection if it?s from someone who truly can be successful in MLM. It the prospect is truly high quality, they?ll take a serious look at your opportunity in a business-like fashion. That is a good feeling. This is opposite of the millions of tire kickers and wannabees filling out lead inquiry forms as you read this. These low quality prospects drain the life blood out of you. That kind of rejection is blood curdling.
Critical point #3 ? Successful heavy hitters look at time management differently. They are using the 80/20 rule to their advantage. How? By getting in a position to only get rejected by capable prospects. Knowing low quality prospects can?t move their business forward, they continually seek ways to only talk to higher probable prospects."
CLICK ON THE LINK ABOVE TO READ THE ENTIRE ARTICLE...
FIVE COMPELLING REASONS TO CHOOSE A WELLNESS OPPORTUNITY... by Priya Shah: "Here are the reasons why I think Health and Wellness should be the #1 Choice for Entrepreneurs online.
1. Health Products Fulfill a Basic Human Need
Health is a #1 concern for many people - often more important than even sex (also a top seller online) or food.
The lack of health can make you feel... well... lousy. And most people will pay their bottom dollar if they can find something that alleviates their pain or discomfort.
To put it more plainly, NOT buying an eBook will not make much difference to your state of mind or body. But not taking your prescription medication can make you feel very bad indeed.
2. Health Products are Consumable
Unlike digital products that can only be sold ONCE to a customer, vitamins, supplements and prescriptions require monthly re-orders or autoships.
Once people start using them and benefiting, more often than not, they will continue to use them.
If you treat your customers right, they will buy from you month after month, providing you with regular commissions and a more or less stable source of income.
There's usually no need to keep selling to them again and again (barring the obligatory seasonal promotions).
If the products meet their requirements and you give them a good deal and great service, they will give you repeat business for a long time to come.
3. Your Income Grows Exponentially
When selling a digital product (as an owner or an affiliate), your potential for future income actually DECREASES with every sale you make.
Unless you are among the few top marketers who can churn out a new product every month, or can earn more on back-end commissions, your potential for income will always be limited by your creativity.
TO READ THE ENTIRE ARTICLE... CLICK ON THE LINK ABOVE...
"
1. Health Products Fulfill a Basic Human Need
Health is a #1 concern for many people - often more important than even sex (also a top seller online) or food.
The lack of health can make you feel... well... lousy. And most people will pay their bottom dollar if they can find something that alleviates their pain or discomfort.
To put it more plainly, NOT buying an eBook will not make much difference to your state of mind or body. But not taking your prescription medication can make you feel very bad indeed.
2. Health Products are Consumable
Unlike digital products that can only be sold ONCE to a customer, vitamins, supplements and prescriptions require monthly re-orders or autoships.
Once people start using them and benefiting, more often than not, they will continue to use them.
If you treat your customers right, they will buy from you month after month, providing you with regular commissions and a more or less stable source of income.
There's usually no need to keep selling to them again and again (barring the obligatory seasonal promotions).
If the products meet their requirements and you give them a good deal and great service, they will give you repeat business for a long time to come.
3. Your Income Grows Exponentially
When selling a digital product (as an owner or an affiliate), your potential for future income actually DECREASES with every sale you make.
Unless you are among the few top marketers who can churn out a new product every month, or can earn more on back-end commissions, your potential for income will always be limited by your creativity.
TO READ THE ENTIRE ARTICLE... CLICK ON THE LINK ABOVE...
"
THE WAY YOU APPROACH PEOPLE... by Randy Gage: "There is more to the business than just approaching the best prospects on your name list. The other important component is meeting people. Yet most people in the business will never reach even the beginning stages of the leadership ranks for one simple reason: They don?t know how to expand their prospect universe and meet new people.
And what a waste that is. Because the ability to find and attract prospects is a fairly simple skill to learn. And it can be done fairly readily within your warm market. The key factor is the type of approach you use initially.
There are actually two different types of approaches to use with prospects:
The Direct Approach
The Indirect or Mystery Approach"
...Click on the link above for the entire article...
And what a waste that is. Because the ability to find and attract prospects is a fairly simple skill to learn. And it can be done fairly readily within your warm market. The key factor is the type of approach you use initially.
There are actually two different types of approaches to use with prospects:
The Direct Approach
The Indirect or Mystery Approach"
...Click on the link above for the entire article...
Monday, January 24, 2005
MSNBC - Calcium's role in cancer: "Calcium may also affect the risk for other cancers. The large Nurses? Health Study showed that premenopausal women with the highest calcium consumption faced a 20 percent less risk of breast cancer than those with the lowest consumption. The greatest consumers of low-fat dairy foods had a 30 percent lower risk than those eating the fewest. "
MSNBC - Diabetes now kills more people than AIDS: "Some 3.2 million people died in 2000 of ailments brought on by diabetes such as cardiovascular disease and kidney failure. 2000 is the latest year for which figures were available.
'Problem is largely unrecognized'
The burden of premature death from diabetes is similar to that of HIV/AIDS, yet the problem is largely unrecognized,? the two organizations said in a statement. AIDS killed three million people in 2000."
'Problem is largely unrecognized'
The burden of premature death from diabetes is similar to that of HIV/AIDS, yet the problem is largely unrecognized,? the two organizations said in a statement. AIDS killed three million people in 2000."
MSNBC - Sugary soft drinks may raise risk of diabetes: "Researchers found that women drinking one or more sugar-sweetened soft drinks a day were twice as likely to develop diabetes as women who drank fewer than one a month. Even when they considered such factors as weight, diet and lifestyle differences, the researchers still found that women drinking sugary sodas were 1.3 times as likely to develop diabetes."
Thursday, January 20, 2005
MAXIMIZE ADSENSE INCOME WITH TOP PAYING KEYWORDS...: "
NEW... DISCOVER THE ABSOLUTE TOP PAYING KEYWORDS THAT WILL DRIVE HUGE PROFITS FROM YOUR GOOGLE ADSENSE? PAGES
.
Customizing Your Content Around The RIGHT keywords will skyrocket your income from Google Adsense?
WHAT IT IS... allows webmasters to improve earnings by identifying the best paying keywords on the internet.
WHO IT'S FOR... Webmasters and all who seek to dramatically increase profits from the web.
HOW IT WORKS... Optimizing existing keywords and using the best paying keywords to create new content.
HOW YOU BENEFIT... Dramaticaly increasing your Google Adsense? revenue."
NEW... DISCOVER THE ABSOLUTE TOP PAYING KEYWORDS THAT WILL DRIVE HUGE PROFITS FROM YOUR GOOGLE ADSENSE? PAGES
.
Customizing Your Content Around The RIGHT keywords will skyrocket your income from Google Adsense?
WHAT IT IS... allows webmasters to improve earnings by identifying the best paying keywords on the internet.
WHO IT'S FOR... Webmasters and all who seek to dramatically increase profits from the web.
HOW IT WORKS... Optimizing existing keywords and using the best paying keywords to create new content.
HOW YOU BENEFIT... Dramaticaly increasing your Google Adsense? revenue."
Monday, January 17, 2005
FOLLOW-UP: Key Ingredient For Sales Success... by Thom Reece: "No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system.
Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, step-by-step system for lead follow-up you are leaving a lot of profits sitting on the table.
It is widely accepted that it takes a minimum of five attempts to close a sale (any sale) before the customer has enough information and confidence to buy from you. If your idea of follow-up is to bounce one autoresponder message back to your on-line inquiry and expect the cash register to ring, you are in for a shocking surprise.
You have heard often, and will continue to hear, that internet marketing is based on the building of relationships with your potential customers. It's true! Indeed, this is one of the true Power Principles of internet marketing. One of the great benefits of the internet is the ease and cost-effectiveness of relationship building."
Click on the link above to read the entire article...
Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, step-by-step system for lead follow-up you are leaving a lot of profits sitting on the table.
It is widely accepted that it takes a minimum of five attempts to close a sale (any sale) before the customer has enough information and confidence to buy from you. If your idea of follow-up is to bounce one autoresponder message back to your on-line inquiry and expect the cash register to ring, you are in for a shocking surprise.
You have heard often, and will continue to hear, that internet marketing is based on the building of relationships with your potential customers. It's true! Indeed, this is one of the true Power Principles of internet marketing. One of the great benefits of the internet is the ease and cost-effectiveness of relationship building."
Click on the link above to read the entire article...
INTERACTIVE SALES LETTER SKYROCKETS CONVERSIONS WITH 2 SIMPLE QUESTIONS...by Scott Stevenson: "FACT: Yes, with today?s advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asks the reader questions, and in turn, dynamically generate specific, relevant offers dependant upon the reader?s answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- without the reader ever knowing.
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read ? before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader?s mind. While your competition is analyzing their data and graphs from another ?day-late-and-a-dollar-short? survey, you?re reaching into the minds of your readers, and pulling out sales on the spot!"...
Click on the link above to read the entire article...
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read ? before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader?s mind. While your competition is analyzing their data and graphs from another ?day-late-and-a-dollar-short? survey, you?re reaching into the minds of your readers, and pulling out sales on the spot!"...
Click on the link above to read the entire article...
Wednesday, January 12, 2005
Biz Opp Shows- the National Franchise and Business Opportunities Show
These are among the best business opportunity shows in the country and deserve your serious attention. A booth in one of these shows can drive your distributorship growth quickly and cost effectively. Don't forget that Seasilver® has some of the finest marketing materials available for working trade shows, fairs, consumer events, health fairs, etc. You'll find that material at MaxxMLM.com.
These are among the best business opportunity shows in the country and deserve your serious attention. A booth in one of these shows can drive your distributorship growth quickly and cost effectively. Don't forget that Seasilver® has some of the finest marketing materials available for working trade shows, fairs, consumer events, health fairs, etc. You'll find that material at MaxxMLM.com.
Tuesday, January 11, 2005
12- COPYWRITING TIPS TO MAKE YOUR ADVERTISING MORE EFFECTIVE & PROFITABLE... by Thom Reece: "Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these proven tips..."
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